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Online display advertising sucks.

There, I said it. It's like everyone's been kind of skirting the issue over the last few months so as not to upset anyone. It seems like the conversations around the death (or at least decline) of display has been about everything but the ad itself. Funnily enough, that's exactly what I want to talk about.

I'd lose my director of strategy card (we really have those) if I didn't first acknowledge that these types of decisions should be led with objectives. Thinking through what you want to accomplish with online display will obviously help sort out what it should say and how it should say it.

Read the full article in Advertising Age