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How to make an ad go viral
Auckland
June 13, 2008
The first step, Hespos says, to assessing the viral effect is understanding the economics of online value exchange. The most successful viral campaigns are successful to the extension of value.
“Sometimes, the best way to (subjectively) assess viral potential is to take a step back and ask, "What value, beyond informational value, does this [ad, video, widget, etc.] extend to the end user?" If the answer is "not much," don't expect it to spread beyond your rabid brand enthusiasts.
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Posted on Jun 14, 2008 - 11:10 AM
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