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As the financial markets continue to turn out bleak news, Mark Simon has begun to think about the many parallels existing between Wall Street and the SEM industry.

Mergers, acquisitions and shotgun marriages
To start with, we're now in the middle of a wave of consolidations that are reminiscent of the successive mergers and takeovers now taking place in the banking sector.

Range Online is the latest independent SEM agency to pack up its tent, as it was folded into iProspect, which was itself acquired by U.K.-based Aegis some time ago. Range follows Outrider (bought by ad holding company WPP, which also owns 24/7 Real Media), Reprise Media (snapped up by Interpublic) and Inceptor (purchased by Verizon).

Read the full story on iMedia Connection