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How much ads cost
24 April 2009
eMarketer
Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008.
The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.
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Posted on Apr 25, 2009 - 07:08 AM
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