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I love our clients. They are so insightful and always provide for interesting and intellectual discussions about our business.

Which leads me to today's post. I was visiting with the CEO and the SVP of Operations at a large online publisher and we started talking about ways to increase revenues and efficiencies. The CEO asked what kind of skills are needed to best manage the online ad business and make sure that the revenue needle is pegged at all times. To my surprise and delight, the SVP answered, "bond traders."

Read the full story on Media Post Publications