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Headup: friendly behavioural marketing at browser level
Octob 20, 2008MarketingVOX
Behavioural targeting — the process of targeting the most relevant people at the best possible time — is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to focus on drawing the interest of a favorable but nebulous group, and users see more relevant advertising.
But for behavioural targeting to work optimally, it cannot be confined to a single platform. It must track user activity web-wide, not just within a given website.
Read the full story in MarketingVOX
Posted on Oct 19, 2008 - 11:59 AM
Behavioural targeting — the process of targeting the most relevant people at the best possible time — is perceived by proponents as an all-around win. Properly executed, it serves ads to highly-qualified individuals instead of vague demographic groups. This means advertisers get higher conversions, publishers don't have to focus on drawing the interest of a favorable but nebulous group, and users see more relevant advertising.
But for behavioural targeting to work optimally, it cannot be confined to a single platform. It must track user activity web-wide, not just within a given website.
Read the full story in MarketingVOX
