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Just one year after the GSMA launched their trial program aimed at generating cross-operator mobile advertising metrics, they have released some preliminary information from the collaborative effort. The joint project had all 5 UK operators (Vodafone, T-Mobile, Orange, 3, O2) providing usage data to the GSMA (see the MobiAD article announcing the program GSMA and Mobile Operators Join To Measure Mobile Advertising).

The objective of the project was to provide cross operator data on mobile browsing, while maintaining subscriber privacy and anonymity.

One year after the project kicked off, the GSMA has released some results to give an idea of what they will eventually be able to provide. This information was put together in conjunction with the comScore who has been a partner in the project.

Read the full story in MobiADNews