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Mobile has been the next big thing for a while now, but infrastructure, smartphone penetration, user behavior, and walled-garden strategies by carriers have combined to keep it at irrelevant volumes to date, at least in the U.S. One relatively quiet piece of recent news could be a bit of a game changer.

Google has recently announced the beta launch of Google AdSense for Mobile Applications. According to Google's blog: "AdSense for Mobile Applications allows developers to earn revenue by displaying text and image ads in their iPhone and Android applications. For our beta launch, we've created a site where developers can learn more about the AdSense for mobile applications program, see answers to frequently-asked questions, and sign up to participate in our beta. Advertisers can also learn about the benefits of advertising in mobile applications."

Read the full story on iMedia Connection