SAN FRANCISCO -(Dow Jones)- The number of U.S. consumers clicking on Google Inc.'s (GOOG) search ads was weak once again in March, according to new data that renewed questions about the Internet search and advertising giant's ability to meet consensus estimates when it reports first quarter results on Thursday.
The March data from research group comScore Inc., released late Tuesday, marked the third straight month that Google's paid clicks, the source of nearly all of its revenue, has disappointed analysts.
Google's ability to meet recently lowered first quarter estimates appears to depend on whether the Mountain View, Calif., company has been able to quickly drive up the rates that advertisers pay when consumers click on their ads.
Full article: CNN
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