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Google unveils Ad Planner
AucklandJuly 2, 2008
Ad Planner is aimed at media planners, allowing them to find the sites an advertiser’s target audience is likely to visit based on metrics such as demographics and site traffic. Emarketer says Google is looking to strengthen its analytics services in a push for more display advertising revenues.
Read more on eMarketer
Posted on Jul 01, 2008 - 04:20 PM
Ad Planner is aimed at media planners, allowing them to find the sites an advertiser’s target audience is likely to visit based on metrics such as demographics and site traffic. Emarketer says Google is looking to strengthen its analytics services in a push for more display advertising revenues.
Read more on eMarketer
