• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

YouTube Mobile has enjoyed a happy reception since its debut, expanding to Latin America in February. According to the GoogleBlog, it "continues to grow exponentially," with "hundreds of millions of YouTube videos" viewed from mobile devices each month.

Google is now running display test ads on select pages of YouTube Mobile across the United States and Japan. Users can interact with the content, enabling Google to better track mobile engagement, and beta advertisers were also given access to an "additional branding tool."

Read the full story on MarketingVOX