news
Google expands PPA model
Auckland
June 22, 2007
Sara Goessi
Google is expanding its new PPA (pay-per-action) beta to a number of advertisers on Adwords. Rather than paying per impression or per click on served ads, the new model has advertisers paying only when users complete a predefined action, such as making a purchase or registering for a newsletter.
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Posted on Jun 23, 2007 - 02:52 AM
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