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Google edges onto media planning turf
AucklandAugust 18, 2007Sara Goessi
Search marketers will play a greater role in media planning, edging out traditional online media planners, says Acceleratio search marketing director, Wayne Lieb, on iMedia Connection.
Google is now serving display ads, and as the leading ad network in the world, with 706 million visitors per day, it has the potential to be a complete source of media.
Read the full story on iMedia Connection
Posted on Aug 17, 2007 - 08:36 PM
Search marketers will play a greater role in media planning, edging out traditional online media planners, says Acceleratio search marketing director, Wayne Lieb, on iMedia Connection.
Google is now serving display ads, and as the leading ad network in the world, with 706 million visitors per day, it has the potential to be a complete source of media.
Read the full story on iMedia Connection
