news
Google benefits from ad exchange trend
AucklandApril 9, 2008
The January 2008 study looked at content monetisation and user information on 68 million domains. It found DoubleClick had 35% of unique users overall and Google 34%.
Online ad exchanges let marketers place ads alongside different instances of an article on the web.
Read the full story on eMarketer
Posted on Apr 08, 2008 - 02:35 PM
The January 2008 study looked at content monetisation and user information on 68 million domains. It found DoubleClick had 35% of unique users overall and Google 34%.
Online ad exchanges let marketers place ads alongside different instances of an article on the web.
Read the full story on eMarketer
