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Google benefits from ad exchange trend
Auckland
April 9, 2008
The January 2008 study looked at content monetisation and user information on 68 million domains. It found DoubleClick had 35% of unique users overall and Google 34%.
Online ad exchanges let marketers place ads alongside different instances of an article on the web.
Read the full story on eMarketer
Posted on Apr 10, 2008 - 02:35 AM
