news
Good to the “Last Click”
22 June 2009
eMarketer
Marketer: What is the IAB working on in terms of measuring the effectiveness of online campaigns?
In a bad economy, there’s a biased view that all the Internet is good for is direct response advertising. More people need to know that you can measure brand effectiveness online and there are going to be more ways to do that.
Read the full story on eMarketer
Posted on Jun 22, 2009 - 06:37 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
