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October 22, 2008iMedia Connection
In the three years since the launch of YouTube, internet video has reached a fever pitch. Consumers view over 8 billion videos a month, which has transformed the very nature of web content and made us question everything we knew about how websites attract, engage, convert and retain audiences.
In order to deliver this massive river of content, sites have turned to specialized software and infrastructure providers. But most importantly -- and most expensively – they've turned to content delivery networks like Akamai, Limelight Networks and Panther Express.
Sites will never be able to completely escape these expenses, but to offset their massiveness publishers are looking for new methods of monetization. Foremost among these is video advertising; the delivery of either pre-roll or overlay ads that appear during video playback. Early evangelists postulated that not only would online video overtake television as the dominant medium for advertising, but CPMs would also eclipse anything being paid at the time, moving into the heady realm of US$50 to US$100.
Read the full story in iMedia Connection
Posted on Oct 22, 2008 - 10:44 AM
In the three years since the launch of YouTube, internet video has reached a fever pitch. Consumers view over 8 billion videos a month, which has transformed the very nature of web content and made us question everything we knew about how websites attract, engage, convert and retain audiences.
In order to deliver this massive river of content, sites have turned to specialized software and infrastructure providers. But most importantly -- and most expensively – they've turned to content delivery networks like Akamai, Limelight Networks and Panther Express.
Sites will never be able to completely escape these expenses, but to offset their massiveness publishers are looking for new methods of monetization. Foremost among these is video advertising; the delivery of either pre-roll or overlay ads that appear during video playback. Early evangelists postulated that not only would online video overtake television as the dominant medium for advertising, but CPMs would also eclipse anything being paid at the time, moving into the heady realm of US$50 to US$100.
Read the full story in iMedia Connection
