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Gen X, Gen Y mums use internet differently
September 17, 2008MarketingVOX
Gen Y mums are much more attached to media that connects them to other mums online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.
Mums who are members of Gen Y also are highly involved in creating their own content and show a preference for time-shifting behaviours, such as watching TV online.
Read the full story on MarketingVOX
Posted on Sep 16, 2008 - 11:48 AM
Gen Y mums are much more attached to media that connects them to other mums online - such as internet communities, blogs and video-sharing sites - suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.
Mums who are members of Gen Y also are highly involved in creating their own content and show a preference for time-shifting behaviours, such as watching TV online.
Read the full story on MarketingVOX
