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Four rich media myths worth busting
29 June 2009
iMedia Connection
Savvy marketers know engaging creative increases interaction rate, time spent, and engagement, but still only 5 percent of online ads today include some form of rich media.
Although a recent comScore study shows that less than 0.1 percent of users click through standard online display ads, the web is flooded with static GIF and JPEG ads, as well as basic Flash that only allows consumers to click through to a site. This is a missed opportunity for marketers investing significant dollars on what are often irrelevant impressions -- media sitting on the periphery of content that goes unnoticed and un-clicked.
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Posted on Jun 29, 2009 - 09:14 AM
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