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A recent Wall Street Journal article painted a somewhat sad picture for online display advertising. The piece referred to display ads as "stodgy and ineffective," while highlighting the marketplace's enthusiasm for search ads. While display has definitely received much less ad industry buzz when compared with search, it does represent a viable channel that can produce results superior to both offline advertising and search. And given what is going on with the U.S. economy, its accountability cannot be ignored.

Read the full story in iMediaConnection