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Four harbingers of mobile’s rise to power
January 14, 2009
iMedia Connection
Now that 2008 has finally drifted to a close, like many of you, we at Briabe Media are taking time to reflect on the year's many extraordinary occurrences and how these might affect our clients' businesses and demand for advertising services in this new year. Before the economic downturn occurred, advertisers had noticeably begun to alter their media strategies to the benefit of digital and alternative media channels. However, given the magnitude of the downturn thus far and its potential longevity, no one is sure just how most advertisers will respond to the uncertainty, nor how their responses will further alter the media landscape, if at all.
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Posted on Jan 15, 2009 - 05:37 AM
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