news
Fear of preroll ads eases
LondonAugust 20, 2008AdAge.com
The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct result of prerolls could be as little as 5%.
The figure comes as Jupiter releases a major European report about online video and in-stream video advertising.
Read the full story on AdAge.com
Posted on Aug 19, 2008 - 12:59 PM
The perils of preroll appear to have been vastly overstated, according to Nate Elliott, research director at Jupiter, who suggests audience loss as a direct result of prerolls could be as little as 5%.
The figure comes as Jupiter releases a major European report about online video and in-stream video advertising.
Read the full story on AdAge.com
