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LONDON: Facebook, the social network, has cemented its leading role in the UK's online display market, having almost doubled its total number of impressions over the last year.

According to comScore, the research firm, Facebook delivered 19.7 billion display ads in May 2010, an improvement from 11.8 billion in May 2009.

This portal came in ahead of Microsoft's stable of sites on 4.7 billion, with properties owned by Google, including YouTube and Gmail, in third on 2.68 billion.

Yahoo completed the top five on 2.4 billion exposures during the month, but AOL fell out of this group after witnessing a major decline year-on-year.

Read more @warc.com