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Face-to-face still tops for purchase decisions
16 July 2009
MarketingVOX
Neutral, informal communication on behalf of a preferred brand or vendor can have significant and far-reaching impact on purchase decisions, and in-person word-of-mouth still carries more weight - among all adult age groups - than recommendations via social networking, according to (pdf) a recent Harris Poll.
The survey, conducted by Harris Interactive, found that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and new media, including those that would constitute "push" (advertising and websites) and "pull" (information from neutral, informal communication).
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Posted on Jul 17, 2009 - 02:27 AM
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