news
Essential questions to ask your ad network
August 27, 2008
iMedia Connection
Too often media buyers can get in a rut asking their partners and prospects the same questions. Surface questions related to flight dates, banner sizes, frequency caps and budget are all important, but it's the next layer of questioning that takes your buy from ho-hum to home run.
Whether you're an advertiser focused on branding, an agency with ROI goals for your client or a cost-per-action (CPA) client, here are nine questions to be sure to ask yourself and your network before the impressions start rolling in.
Read the full story on iMedia Connection
Posted on Aug 28, 2008 - 06:02 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
