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Enterprises leaning on Web Analytics
AucklandMay 7, 2007Mark Evans
Phil Kemelor, an analyst at CMS Watch, a consulting firm that evaluates content management technologies, said the company's survey found that many large companies are integrating Web analytics tools into applications like e-mail campaign software and keyword bid-management tools in the hopes of using them to plan, run and adjust Internet marketing activities.
However, he said, the Web Analytics Report also concluded that many workers involved in such efforts lack the expertise and training to use the tools effectively.
Read the full story on Computerworld US
Posted on May 06, 2007 - 03:00 PM
Phil Kemelor, an analyst at CMS Watch, a consulting firm that evaluates content management technologies, said the company's survey found that many large companies are integrating Web analytics tools into applications like e-mail campaign software and keyword bid-management tools in the hopes of using them to plan, run and adjust Internet marketing activities.
However, he said, the Web Analytics Report also concluded that many workers involved in such efforts lack the expertise and training to use the tools effectively.
Read the full story on Computerworld US
