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Eight myths that haunt online marketers
November 18, 2008
iMedia Connection
How many of these theories do you think are ready for the trash heap?
1. You should measure everything you can.
Solid measurement has always been touted as digital media's key to resolving John Wanamaker's doubts about which 50 percent of his advertising worked. There's no end to the geeking out we can do with data, and it seems like every month there's a new metric and a new analytics vendor. The more, the better, right?
Well, no. Sometimes, the more data you have, the less it makes sense.
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Posted on Nov 19, 2008 - 04:05 AM
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