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EEG technology reads users’ minds
Auckland
August 17, 2007
Sara Goessi
Emsense pays people to test its product, based on neuroscience technology called EEG (electroencephalogram) recording, by getting them to wear EEG-sensing headsets and watch TV or play video games.
The results could then potentially give marketers and game developers an insight into what aspects of an ad or game consumers prefer.
Read the full story on Venture Beat
Posted on Aug 18, 2007 - 03:07 AM
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