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Display boosts search performance
December 15, 2008
eMarketer
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
Read the full story on eMarketer
Posted on Dec 16, 2008 - 01:08 PM
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