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Display and search work best together
Auckland
August 6, 2007
Sara Goessi
Display ads and search marketing work better together than on their own, according to a Yahoo!/comScore study, "From Clicks to Bricks: The Impact of Online Pre-Shopping on Consumer Shopping Behavior."
The study found that 43% of its respondents who had been exposed to both search and display ads made in-store purchases. Of those had had viewed search ads only, 26% made purchases, while for display ads only, the rate was 6%.
Read more on eMarketer
Posted on Aug 07, 2007 - 04:58 AM
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