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Dire predictions: global ad spending to plummet
21 April 2009
eMarketer
Who cares if global ad spending is down?
Almost everyone should, because ad spending is a barometer of economic confidence. And while many political leaders in the US and worldwide point to “signs of recovery,” three major buyers of advertising around the world are giving the situation thumbs down.
Last month, GroupM, a division of WPP, predicted a 4.4% decline in global ad spending for 2009.
Read the full story on eMarketer
Posted on Apr 22, 2009 - 02:40 AM
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