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Creative agencies will avoid the Grim Reaper
January 21, 2009
NBR
Digital and direct will take centre stage this year – that’s the prediction from TBWA\ head David Walden.
It’s also why the agency is gearing up its relevant arm, Tequila.
He also believes that above the line advertising will take a call-to-action bent, with TVCs driving people to websites and 0800 numbers.
“It’ll be more measured and response-driven rather than warm fuzzies that make you feel good about the brand but don’t call you to action.”
Read the full story in the NBR
Posted on Jan 22, 2009 - 04:45 AM
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