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A July 2007 study by InsightExpress showed while more than 60% of users believed they were able to successfully delete cookies, only 28.2% were actually able to do so.

A June report by comScore, "The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics: An Empirical comScore Study", which monitored cookies from Yahoo! and DoubleClick, found that users' most popular opinion of cookies was that they "both improved and detracted" from users' Internet experience.

Read the full story on eMarketer