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Consumers share media habits with 4A’s conference
The American Association of Advertising Agencies' Media Conference & Tradeshow this year is focused on discovering changing consumer habits, so attendees were treated to three panels made up of New Orleans residents -- young adults, baby boomers and women 25 to 54 -- who offered their thoughts on everything from from social media and Hulu to their web usage and what advertisers are doing right and wrong.
Not a bad idea, except there weren't all that many groundbreaking revelations offered up by the consumer panelists for industry types to break down. To wit: Young consumers use the web more than the other groups; none of the boomers had a Facebook page; and the women-only panelist lead extremely busy lives that start before or at 6 a.m. but still have to time to surf the web.
Read more in Advertising Age
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