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Compete, a TNS Media company, today announced a new offering that measures how exposure to online advertising impacts consumers' online behavior, specifically search queries and interaction with brand, competitor and third-party sites. Ad Impact promises to drive higher returns from online advertising investments by providing publishers, advertisers, ad networks and agencies with the missing piece in assessing ad effectiveness: what do people actually do after seeing an ad? Ad Impact is a strong complement to survey-based branding studies enabling publishers to prove their value to clients and helping advertisers measure the impact of their campaigns more comprehensively.

Read the full story on tns media