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Click fraud hits 17.1% in Q4, highest in two years
January 29, 2009
MarketingVOX
Click Forensics reports click fraud rates hit 17.1% in 4Q08, versus 16.6% in the same period in 2007.
According to CEO Tom Cuthbert, three components contributed to the rise: more dollars filtering into pay-per-click (PPC); increased competition in the click firm industry; and rises in cybercrime and botnet activity resulting from the poor economy.
The average click fraud rate for PPC ads across major sites like AdSense and Yahoo Publisher Network hit 28.2%, down from 28.3% in 4Q07.
Read the full story in MarketingVOX
Posted on Jan 30, 2009 - 08:52 AM
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