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Click fraud a non-issue for some marketers
Auckland
June 10, 2007
Sara Goessi
Click fraud could be as high as 20% but some marketing companies don't perceive it as a problem.
A February 2007 study commissioned by the Search Engine Marketing Professional Organization (SEMPO) in the US found that all 86 of the responding organisations had been subject to click fraud .
Publishers or networks attempting to inflate revenue through non-authentic clicks was more common than competitive click fraud.
Posted on Jun 11, 2007 - 11:43 AM
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