Click fraud a non-issue for some marketers

Auckland
June 10, 2007
Sara Goessi

Click fraud could be as high as 20% but some marketing companies don't perceive it as a problem.

A February 2007 study commissioned by the Search Engine Marketing Professional Organization (SEMPO) in the US found that all 86 of the responding organisations had been subject to click fraud .

Publishers or networks attempting to inflate revenue through non-authentic clicks was more common than competitive click fraud.

Read more on eMarketer

Posted on Jun 11, 2007 - 11:43 AM


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