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Click fraud a non-issue for some marketers
AucklandJune 10, 2007Sara Goessi
Click fraud could be as high as 20% but some marketing companies don't perceive it as a problem.
A February 2007 study commissioned by the Search Engine Marketing Professional Organization (SEMPO) in the US found that all 86 of the responding organisations had been subject to click fraud .
Publishers or networks attempting to inflate revenue through non-authentic clicks was more common than competitive click fraud.
Posted on Jun 09, 2007 - 08:43 PM
Click fraud could be as high as 20% but some marketing companies don't perceive it as a problem.
A February 2007 study commissioned by the Search Engine Marketing Professional Organization (SEMPO) in the US found that all 86 of the responding organisations had been subject to click fraud .
Publishers or networks attempting to inflate revenue through non-authentic clicks was more common than competitive click fraud.
