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Old school best practices for writing brand marketing copy have included the omission of terms that may reflect poorly on a company, including the term "cheap" to describe a product or service.

But is this practical in the world of SEO? In these seemingly dire economic times, search volume for phrases that include the term "cheap" has spiked. In an iMedia article published last May, Craig Macdonald at Covario cited comScore research (from December 2007) indicating the search phrase "cheap airfare" alone is worth about $8 million.

Read the full story on iMedia Connection