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Career Profile: Mon-Wei Kuo - Traffic Co-ordinator
Responsibilities:
Contrary to her title, Mon-Wei doesn’t spend a lot of time waving her hands at road intersections. Instead, she and others in the team set-up and manage the delivery of advertising campaigns for all APN Digital Media clients across more than 40 sites. It’s a busy role and Mon-Wei spends her day liaising with clients and creative agencies to source, load and test advertising creative to ensure positive campaign results.
Qualifications:
Mon-Wei holds a journalism degree from the University of Nevada in Reno, USA.
Background:
After graduating, Mon-Wei worked as an Account Manager for a creative agency in Las Vegas, and then travelled to Japan to teach English before settling in New Zealand with APN.
Favourite bits:
Being actively involved in delivering successful advertising campaigns for clients across the APN Digital Media network and learning about online media and advertising in New Zealand.
Where next?
Mon-Wei is passionate about client-side creative strategy and one day dreams of starting her own media business.
