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Carat revises global ad spend forecasts
September 3, 2008MarketingVOX
The main driver of the reductions for 2008 is downward revisions for ad spend in four economies: the US, the UK, Spain and China.
Elsewhere, the majority of the developed economies are predicted to contribute less than 5 percent growth, with the impetus - and double-digit growth - coming from emerging economies in Central and Eastern Europe, Central Asia and Latin America.
Read the full story on MarketingVOX
Posted on Sep 02, 2008 - 01:38 PM
The main driver of the reductions for 2008 is downward revisions for ad spend in four economies: the US, the UK, Spain and China.
Elsewhere, the majority of the developed economies are predicted to contribute less than 5 percent growth, with the impetus - and double-digit growth - coming from emerging economies in Central and Eastern Europe, Central Asia and Latin America.
Read the full story on MarketingVOX
