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Capitalising on online video’s strengths
September 3, 2008AdAge
Everyone seems to be down YouTube's throat for not pulling its weight at Google. The television networks earn a pitiful 1% online of what they rake in from their broadcast outlets with the same videos.
And the "me too" video sites are venture-capital money machines of the burning kind. Online video now boasts a bigger audience than cable television, but its US$1 billion in ad dollars is a fraction of the US$70 billion in broadcast wealth many assumed would be redistributed.
Read the full story on AdAge
Posted on Sep 02, 2008 - 01:26 PM
Everyone seems to be down YouTube's throat for not pulling its weight at Google. The television networks earn a pitiful 1% online of what they rake in from their broadcast outlets with the same videos.
And the "me too" video sites are venture-capital money machines of the burning kind. Online video now boasts a bigger audience than cable television, but its US$1 billion in ad dollars is a fraction of the US$70 billion in broadcast wealth many assumed would be redistributed.
Read the full story on AdAge
