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Brand marketers make move online
AucklandJune 12, 2007Sara Goessi
Brand-focused marketers are increasingly using the web to target their audience.
Behaviourally targetd online advertising in theUS will grow from US$575 million this year to US$1 billion in 2008, according to a June report by eMarketer, "Behavioural Targeting: Advertising Gets Personal".
Read the full story on eMarketer
Posted on Jun 11, 2007 - 12:50 PM
Brand-focused marketers are increasingly using the web to target their audience.
Behaviourally targetd online advertising in theUS will grow from US$575 million this year to US$1 billion in 2008, according to a June report by eMarketer, "Behavioural Targeting: Advertising Gets Personal".
Read the full story on eMarketer
