news
Brand advertising poised to rebound?
15 May 2009
Advertising Age
Some of the results of a survey that the ANA plans to release next week were discussed at the event today, and among the findings was that 74% of senior marketers who responded believe "brand equity" is very important to their company's success. Of course, that hasn't stopped many marketers from paring back their brand-advertising budgets in the past year and focusing most of their efforts on cost-cutting and promotion.
Read the full story in Advertising Age
Posted on May 16, 2009 - 03:52 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
