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Today, mobile media stands on the brink of its next network evolution. What once was a poor browsing experience on the mobile web is quickly becoming a user experience that mirrors the online interface. This next generation of mobile not only translates into more opportunities on websites, but more prospects for advertisers.

In the midst of 4G rollouts from Clearwire and Verizon to further expand a mobile phone's capabilities, the potential for mobile advertising is ever-expanding. Couple this with increasing adoption rates of mobile video and the expanded capabilities of the mobile browser, and the lines between mobile and online are becoming increasingly blurred.

Read the full story on iMedia Connection