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Blogs and the purchasing decision
November 12, 2008Emarketer
One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic-sponsored study conducted by JupiterResearch.
More than one-half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
Read more on eMarketer
Posted on Nov 11, 2008 - 01:08 PM
One-half of US blog readers surveyed thought blogs were useful for getting information about purchases, according to a BuzzLogic-sponsored study conducted by JupiterResearch.
More than one-half of respondents who had trusted blogs for purchase decisions in the past said the information they found on blogs helped determine when they decided to make a purchase.
Read more on eMarketer
