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Blazing uncharted territory in digital media
September 17, 2008iMediaConnection
Putting your finger on the pulse of digital is never an easy thing to do. But if you want to know what's going on out there, it pays to ask an ad network. According to numbers recently released by the IAB, ad networks now account for 30 percent of online inventory. But more than that, they are one of several critical mechanisms that sit between buyers and sellers.
Having recently raised another $10 million in financing, Sportgenic's VP of client solutions and insights, Marti Funk, agreed to help us take the temperature of interactive today
Read the full story in iMedia Connection
Posted on Sep 16, 2008 - 11:52 AM
Putting your finger on the pulse of digital is never an easy thing to do. But if you want to know what's going on out there, it pays to ask an ad network. According to numbers recently released by the IAB, ad networks now account for 30 percent of online inventory. But more than that, they are one of several critical mechanisms that sit between buyers and sellers.
Having recently raised another $10 million in financing, Sportgenic's VP of client solutions and insights, Marti Funk, agreed to help us take the temperature of interactive today
Read the full story in iMedia Connection
