news
Behavioural targeting the next big thing
AucklandSeptember 18, 2007Sara Goessi
Since 1997, Sullivan says, online advertising has grown from a US$301 million industry to one worth US$30 billion. At first, graphical display ads dominated, followed by email, then search. Sullivan says it's time to look around and predict what will take its place. His guess: is behaviour targeting.
Read the full story on iMedia connection
Posted on Sep 17, 2007 - 12:04 PM
Since 1997, Sullivan says, online advertising has grown from a US$301 million industry to one worth US$30 billion. At first, graphical display ads dominated, followed by email, then search. Sullivan says it's time to look around and predict what will take its place. His guess: is behaviour targeting.
Read the full story on iMedia connection
