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Battle for control of the media marketplace
From Publishing 2.0April 4, 2007
Publishing 2.0 has an interesting take on the emerging battle for control over the platforms for distributing content - and why that matters. Scott Karp's premise is the battle is over owning and controlling the platforms that deliver both the content and the advertising. Hence Google and Microsoft's interest in DoubleClick.
Posted on Apr 07, 2007 - 09:19 PM
Publishing 2.0 has an interesting take on the emerging battle for control over the platforms for distributing content - and why that matters. Scott Karp's premise is the battle is over owning and controlling the platforms that deliver both the content and the advertising. Hence Google and Microsoft's interest in DoubleClick.
