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Australian government falls from first to fifth in adspend league
31 March 2009
mUmBRELLA
The Federal government almost halved its advertising spend in 2008, according to new figures prepared by research company Nielsen. The government’s spend fell by 47.7%, according to today’s print edition of AdNews. It means that in just 12 months the Commonwealth Government has gone from being Australia’s number one advertiser to fifth biggest, with an estimated spend for the year of around $115m.
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Posted on Apr 01, 2009 - 06:42 AM
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