news
Australia heading for media saturation point
AucklandMarch 26, 2008
Nearly 60% of internet users were also watching TV while online, and 48% were listening to the radio.
Nielsen says this degree of multitasking indicates the country is reaching a media saturation point.
Read the full story in eMarketer
Posted on Mar 25, 2008 - 11:37 AM
Nearly 60% of internet users were also watching TV while online, and 48% were listening to the radio.
Nielsen says this degree of multitasking indicates the country is reaching a media saturation point.
Read the full story in eMarketer
